JoRNa Postcards
Year:
2020
Project Partners:
Aktion Deutschland Hilft
Macromedia Unversity
This project originated as a Student Initiative by Johanna Vilsmeier. and me. It started as a small initiative around March 2020, but we had big goals.
In these depressing and hard days, people need positivity—a message from their loved ones or images that brighten up their days.
Tasks and Responsibilities
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Together we wanted to spread a positive message, giving people some hope and also the ability to reconnect during times, where it was mostly impossible to meet face to face. Thus, we came up with the idea to illustrate traditional postcards with positive illustrations. We also wanted to send hospitals and health care institutes postcards as a sign of gratitude and encouragement. All profit is also being donated to Aktion Deutschland Hilft.
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We focused on the positive sides of the pandemic, and there were few. People saw, for the very first time, clear water in Venice, people stayed at home and were able to focus on themselves, their hobbies and their mental health, even though it could have been though during those uncertain times. People needed other ways to reconnect and stay in touch.
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As part of the initiative, we also took care of acquiring sponsors, getting the postcards printed, creating a website for the campaign, and staying constantly in contact with our partner Aktion Deutschland Hilft. It was also a challenge to manage all the sponsors. The sponsors were mostly local businesses as well, thus, we wanted to promote them through this initiative.
The postcards could be ordered from its dedicated website back then.
